Sponsored by:
EMERALD Group Publishing LTD
Win a free trip to Canada and USD $1,000 cash, and more!
Apply for the 2008 IFLA International Marketing Award
The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2008.
Objectives of the Award
- Reward the best library marketing project worldwide each year
- Encourage marketing in libraries
- Give libraries the opportunity to share marketing experiences
Guidelines
- Application forms:
 Word format (doc)
 PDF
- Any library worldwide that markets library products or services is eligible to receive the award.
- Application must be written in English, and must be send electronically.
- Application (including any supporting materials) must be submitted electronically before April 18, 2008 to the following address:
Daisy McADAM, Switzerland
E-mail: Daisy.McAdam@ses.unige.ch
Proposals Must
- present an original project of marketing for a library of any kind
- answer each question on the application
- give an explanation about the benefits of the project from a local perspective
- describe the components of the project as outlined in the application
- express the identified needs of the targeted customer(s) involved
- give a full description of the marketing strategy
- summarize the marketing project
The Section is also interested in receiving applications which cover marketing:
- of resources which are international in coverage
- of electronic resources, e.g. electronic journals, publisher databases, institutional repositories
- in cyberspace
- of Web and Library 2.0
- of information literacy
- of new products and new services All IFLA INTERNATIONAL MARKETING AWARD proposals must reflect the above. Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.
Selection CriteriaApplicants will be judged on the following
- Strategic approach to marketing, indicated in the research and planning stages of a submitted project;
- Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges;
- Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
- Effectiveness illustrated by measurable objectives and subsequent evaluation methods;
- Commitment to ongoing marketing activities.
- Expression of emotion, sustainability and ethical apects
Proposals are reviewed by the IFLA INTERNATIONAL MARKETING AWARD Committee on the basis of how well they meet the above criteria. Other factors are clarity of planning and awareness of relations with external bodies. Efficient allocation of resources (staff, materials, time) will also be taken in account.
International Jury Members:
Chair: Daisy McAdam (Switzerland)
- Mariétou DIOP (Senegal)
- José Antonio GOMEZ-HERNANDEZ (Spain)
- Dinesh K. GUPTA (India)
- Christie KOONTZ (USA)
- Lena OLSSON (Sweden)
- Ludmila ZAYTSEVA (Russia)
Candidates can send their applications by e-mail OR by traditional mail ("snail mail.")
Deadline
April 18, 2008
The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the 2008 IFLA General Conference and Council in Quebec City, Canada, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.
Three finalists will be announced in late Spring 2008. A first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the IFLA Press Conference in August 2008, in Quebec City.
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