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This year is the fourth time Taiwan takes part in the Licensing International Expo, which is held at Jacob K. Javits Convention Center at New York City. Taiwan Pavilion uses “Creative Taiwan-Best Idea For You” as its theme and tries to present unique licensing contents of Taiwan cultures. Many enthusiastic buyers contacted us on the first day and products of art, Character and ACG were most popular. Meanwhile various poster publishers and manufacturers of gifts, stationeries, and houseware from USA, United Kingdom, Russia, Brazil, and India showed their interests.
Sponsored by National Science Council, organized by Taiwan e-Learning & Digital Archives Program, executed by artkey Art Licensing Center, co-sponsored by Council for Culture Affairs and supported by The Taipei Cultural Center (TECO) in New York. The program has achieved an outstanding success through unceasingly efforts from the government and public and how to add value to the digital contents by the method of licensing and promote Taiwan cultures onto the international stage have become the main purpose this year.
With a focus on peculiar Taiwan cultures, Taiwan Pavilion hopes to yield a brilliant result through the Licensing International Expo 2008. The pavilion is designed with elements of Taiwan’s multi-cultures, such as “dadala”, “Tayal red” and “Hakka fabric. And the main visual image “dadala” is the traditional canoe made by the aboriginal Tao people, symbolizing collection of their ancestors’ wisdom and people’s power. Mutual benefit and symbiosis with Nature is the characteristic of traditional Tao culture, indicating the main theme this year: a canoe full of digital archives and creativity sails towards the world to pass down Taiwan cultures.
Besides, the organizer tries to attract buyers with souvenir of Taiwan features and a series of on-site activities on the stage. And the live Taiwanese folk music performance at 2PM made Taiwan Pavilion more impressive to attendees.
Website of Taiwan Pavilion of the Licensing International Expo 2008: http://www.cretivetaiwan.com.tw
Sponsor: The National Science Council
Organizer: Taiwan e-Learning & Digital Archives Program
Executor: artkey Art Licensing Center
Co-Sponsor: Council for Culture Affairs
Contacts:
Executor: artkey Art Licensing Center
Simon Ho: simonho@artkey.com, 917-6076206
Sophie Chiu: sophiechiu@artkey.com, 626-2058058
Ellen Lee: ellen@needs.com.tw, 323-510-0846
(During 6/10-6/12)
Organizer:
Taiwan e-Learning & Digital Archives Program
Contacts
Joyce Huang: joyceychuang@gmail.com
Appendix:
Press Conference Agenda of Taiwan Pavilion at 2:30PM on June 11th (Tue.)
The Profile of Taiwan Pavilion
Introduction of the Licensing International Expo
Taiwan Pavilion Program Rundown
Appendix 1. Press Conference Agenda of Taiwan Pavilion
Time: 2:30PM Eastern Time, on Wednesday, June 11, 2008
Place: Jacob K. Javits Convention Center, New York City , Booth 3063
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Time |
Events |
Presenters / Guests |
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14:00~14:30 |
Media / Guests Entry |
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14:15~14:30 |
Taiwan Folk Music Performances |
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14:30~14:33 |
Opening Remarks |
Mr. Ping-Hui Liao
Director-General of Department of Humanities and Social Sciences, National Science Council. |
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14:33~14:36 |
Guests Speeches |
Mr. Charles M. Riotto
President of International Licensing Industry Merchandisers' Assn (LIMA) |
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14:36~14:39 |
Director’s Speech |
Prof. Ching-Yi Liu
Director of Academic and Social Promotions and Applications for Digital Archives and E-Learning Project, TELDAP |
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14:39~14:49 |
Brand Names Show |
Introduction to Brand Names and Products by 13 Companies |
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14:49~15:20 |
Media Q&A |
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15:20~15:50 |
Chinese Calligraphy Demonstration |
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Note: English will be used throughout the press conference.
Sponsor: The National Science Council
Organizer: Taiwan e-Learning & Digital Archives Program
Executor: artkey Art Licensing Center
Co-Sponsor: Council for Culture Affairs
Appendix 2. The Profile of Taiwan Pavilion
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The Profile of Taiwan Pavilion |
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Sponsor:
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The National Science Council |
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Organizer:
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Taiwan e-Learning & Digital Archives Program |
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artkey Art Licensing Center |
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Council for Cultural Affairs, Taiwan |
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Appendix 3. An Introduction of Licensing International Expo 2008
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An Introduction of Licensing International Expo 2008 |
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Organizer |
l LIMA (International Licensing Industry Merchandisers’ Association)
l Advanstar Global Licensing Group |
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History |
l The first Licensing International Expo, New York was held in 1981. |
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Fact of 2007 |
l Output value：Taiwan Pavilion create approximate NT550 millions estimate value during the show of 2007
l Information on Attending：Over 25,000 licensees, manufacturers, retailers, agents and brand owners attend each year
l 520+ brand owners and licensing agents
l The only event that showcases more than 6,000 brands annually, including categories such as:
l 1). Art: e.g. Artkey、Art In Motion、Art Impression
l 2). Brand: e.g. Coca Cola、Discovery Communications
l 3). Character: e.g. Universal Studios、Disney、Warner Brothers
l 4). Entertainment: e.g. 4 Kids Entertainment、20th Century Fox |
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Attendees |
l Manufacturers / Retailers / Licensees
l Agents / Wholesalers & Distributors
l Marketers / Media representatives
l Attorneys & Support Organizations |
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Level of Attendees |
l 27% CEO/President/Managing Director
l 22% Licensing Director
l 16% SR. VP Product Development
l 13% Executive
l 8% Director of Sales，7% Creative Director，7% Other |
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Variety of Media |
l Over 500 media attend for the show ，such as ABC World News，Business Week，CNN， Entertainment Weekly，FOX，NBC，Newsweek，New York Times，Reuters，USA Today，Wall Street Journal，and WCBS-TV |
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Reasons to Attend |
l 86% of attendees initiate or finalize deals at Licensing International Expo
l Get first-hand information from industry experts, brand owners and licensees on current trends in the US and abroad.
l See hot properties from around the world. |
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Show Activities |
l Lectures and educational sessions by industry experts.
l Annual LIMA Gala and Awards Ceremony, Awards such as：
Best Art Brand License of the Year
Best Character Brand License/Licensee of the Year
Best Corporate Brand License/Licensee of the Year
Best Entertainment Brand License/Licensee of the Year
Best Sports Brand License/Licensee of the Year
Best Promotion of the Year
Best Retailer of the Year
Overall Best License of the Year |
Appendix 4. Taiwan Pavilion Program Rundown:
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Time |
June 10 (Tue) |
June 11 (Wed) |
June 12(Thurs) |
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9:00~11:00 |
Entry/Taiwanese Video Show |
Entry/Taiwanese Video Show |
Entry/Taiwanese Video Show |
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11:00~11:15 |
On-Site activity
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On-Site activity
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11:15~12:50 |
Brand Names Video Show |
Brand Names Video Show |
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13:00~13:15 |
On-Site activity
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On-Site activity
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13:15~13:50 |
Brand Names Video Show |
Brand Names Video Show |
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14:00~14:10 |
Taiwan Folk Music Performances |
Press Conference
Of Taiwan Pavilion |
Taiwan Folk Music Performances |
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14:10~14:25 |
On-Site activity
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On-Site activity
l Tseng Chun-Hao Glass Studio |
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14:25~14:50 |
Brand Names Video Show |
Brand Names Video Show |
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15:00~15:15 |
On-Site activity
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On-Site activity
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15:15~15:50 |
Brand Names Video Show |
Brand Names Video Show |
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16:00~16:15 |
On-Site activity
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Brand Names Video Show |
Ending |
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16:15~16:50 |
Brand Names Video Show |
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